In this Digital Marketing Depot webcast, Stephen Archut from IBM will explain how Watson Analytics understands your plain language business questions and goes to work automating data prep, statistical analysis and visual storytelling. You’ll learn how to use analytics to improve targeting, by identifying your most profitable customers, improve campaign effectiveness, by understanding which marketing campaigns succeeded and why, and improve conversion rates, by understanding which customer segments are most likely to accept marketing offers.
Registration is free at Digital Marketing Depot.
Attend MarTech and hear first-hand how brands like Coca-Cola, Aetna, Dell, EMC and Netflix are harnessing the power of technology to produce exceptional customer experiences that deliver business results. Visit with over 60 companies in expo hall. Don’t miss the only US-based MarTech conference this year. Register today!
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