The Skinny On Beacons
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Amazon, too, has thrown its hat into the ring. The Apple Watch Amazon app is set to allow 1-click ordering, voice search, and saving products to one’s Wishlist.
The next step is to synchronize beacon technology and Apple Watch. Before the smart watch was even on sale, Marsh Supermarkets had already announced its plan for merging the two technologies — sending recipe ideas and saved shopping lists directly to shoppers’ wrists.
The possibilities for more personalized content could extend beyond classic retailers and into the services industry. For example, healthcare providers could use the stats gathered (heart rate, physical activity, etc.) to supplement patients’ memories when recounting medical history during check-ups.
Beacon technology is still in its early stages. Some argue that the technology is built in closed networks that do more harm than good for retailers and marketers – and that downloading separate store apps or third-party apps creates more obstacles to customers in the long run.
Regardless, it’s hard to deny that there’s value in customizing experiences. A happy customer is one who feels their shopping experience is unique to them, and keeping a customer is a lot easier than recruiting new ones.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
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