Report: Facebook To Turn Messenger Into Its Own Platform

According to TechCrunch, Facebook will be making an announcement at F8 next week that Messenger will begin allowing for 3rd party experiences. This could make Messenger more of a Snapchat/WeChat competitor.

There is no word yet on the 3rd party integrations, but according to TechCrunch sources, the Messenger Platform is said to be a major part of the upcoming F8 Conference. A previous example of a custom Messenger integration was Facebook’s own “Stickered” implementation from the most recent Holiday season. This allow users to “sticker” all over photos and create custom images that were sent via Messenger.


Of course this could be a boon for Marketers as much like Snapchat, there may be opportunities for direct content communication to the 500 million Facebook Messenger users.

For more information see the full report at TechCrunch or keep your eyes peeled at next week’s F8 conference.

Attend MarTech and hear first-hand how brands like Coca-Cola, Aetna, Dell, EMC and Netflix are harnessing the power of technology to produce exceptional customer experiences that deliver business results. Visit with over 60 companies in expo hall. Don’t miss the only US-based MarTech conference this year. Register today!

About The Author

(Some images used under license from

Leave a Reply

Ad Blocker Detected

Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker.